BP
Loading...
An anonymized engagement: connecting property systems so staff see one guest view instead of fragmented records across properties.
A hotel group struggled to connect PMS, CRM, and marketing tools. Guest preferences and stay history fragmented across properties, making consistent service and targeted offers difficult.
Aligned fields, IDs, and consent rules across PMS, CRM, and marketing — with property-specific exceptions documented.
Phased connections starting with highest-traffic properties, with rollback plans for peak seasons.
Redesigned check-in and service recovery steps so staff use one profile view, not three tabs.
Property champions trained on data quality rules and who owns guest record updates.
We can start with a data-model workshop before any large integration spend.